A 2-DAY STRATEGIC WORKSHOP FOR FASHION FOUNDERS WHO ARE DONE GUESSING
In-Person | Los Angeles • October 17–18, 2025
Only 20 Seats Available
Build the business behind your brand with structure, strategy, and complete clarity so you can finally stop winging it.
Save My Spot Now
YOU'RE BUILDING THE BRAND...
BUT BEHIND THE SCENES—IT'S NOT WORKING!
Maybe you’ve already launched, but things feel disorganized behind the scenes.
Sales are inconsistent. You’ve invested time and money, but growth feels slow, confusing, or completely stalled. Or maybe you’re ready to launch but you already know better than to wing it.
You’re not alone. Most founders are navigating this space blindly.
The Launchpad was created to fix that.
This is where clarity replaces chaos. Where strategy replaces scattered effort.
And where you stop working like a freelancer and start building like a CEO.
This Is for You If:
-
You’re ready to launch — but don’t know what steps to take
-
You’ve launched — but sales aren’t coming in consistently
-
You’re working with vendors or production partners — but have no formal structure
-
You’ve invested in branding, samples, or content — but there’s no real traction
-
You’re running a brand that looks good on the outside, but behind the scenes is a mess
This is where that ends.
INTRODUCING
THE LAUNCHPAD
WORKSHOP
Whether you're just getting started or stuck while scaling, this 2-day workshop gives you the tools, guidance, and next steps to move your brand forward — fast!
WHAT YOU'LL WALK AWAY WITH
This is a strategy-first, action-driven workshop designed to move you forward fast — with confidence.
THIS IS WHERE IT CLICKS:
Brand Strategy That Actually Works
✔ Build a brand with real story, voice, and direction — not just a logo
✔ Clarify your customer, message, and position in the market
✔ Avoid the costly mistakes that stall most new fashion startups
Financial Foundation
✔ The real cost of launching and running a fashion brand
✔ What to include in your startup, production, and marketing budgets
✔ How to price and plan with confidence
Product Development & Profit Planning
✔ Learn how to source, develop, and produce your line like a pro
✔ Clarify your assortment so you're not just making "stuff"
✔ Price and budget based on real margins — not guesses
Launch & Growth Systems
✔ How to negotiate effectively with manufacturers and suppliers
✔ Setting up the backend infrastructure to run your brand like a business
✔ Avoiding common mistakes that stall or destroy growth
The LaunchPad Workshop gives you the tools, the roadmap, and the expert guidance — all live, in person, this October in L.A.
This is how real brands get built. You ready?
DAY 1
BUILD THE FOUNDATION
Clarity, Confidence & Control — Before You Spend Another Dollar
- Map Your Brand DNA: Map Your Brand DNA: Define your story, mission, brand voice, visual identity, and customer profile.
- Build Your Assortment Like a Pro: Identify your hero styles, plan your first drop, and start mapping out your collection strategy.
-
Understand the True Cost of Fashion: Get clear on startup costs, product budgets, and what to expect from sampling, sourcing, and production.
- Master the 360° Product Creation Cycle: Learn the real process — from concept to tech packs to tariffs — and how to avoid costly missteps.
- Sustainable by Design: How to approach sustainability from the start — without sacrificing your margins or timeline.
-
Create Your Production Calendar: Learn how to plan like a manufacturer so you can manage timelines with confidence.
Day 2
RUN IT LIKE A BUSINESS
Systems, Structure & Legal Setup to Scale Strategically
- Product Development Execution: Learn how to manage vendors, factory communication, sample reviews, and QC feedback with structure.
- Pitch Your Brand Live: Present your brand story or concept to the room for expert feedback and clarity.
-
Build Your Implementation Roadmap: Turn everything you’ve learned into a 30–90 day plan you can actually follow.
-
Legal & Financial Business Setup: Learn how to choose the right structure, secure your EIN and business account, and set up the financial foundation to access grants, credit, and long-term funding.
00
DAYS
00
HOURS
00
MINS
00
SECS
VIP ADMISSION: PRIVATE STRATEGY, PREMIUM ACCESS
GET 1:1 SUPPORT
Unlock Deeper Access, Support & Strategy to Accelerate Your Brand’s Growth
VIPs don’t just attend — they build.
If you're ready to take your brand seriously and want personalized guidance to match your ambition, the VIP track is for you.
As a VIP, you’ll receive:
- 1:1 Strategy Call with Lauren Jones (Post-Workshop) Get private, expert guidance tailored to your specific business. You'll walk away with a clear roadmap, tightened strategy, and clarity on your next steps. ($750 value)
- Exclusive VIP Group Lunch (Both Days)
Sit down with other VIP founders and Lauren for an open-table conversation around your business challenges, ideas, and plans — and get personalized insights you won’t get from the stage. -
Priority Access + Premium Seating
Get early entry, reserved seating, and VIP-only touch-points throughout the weekend for a smoother, more focused experience.
The Result?
You'll leave this workshop not just with knowledge but with real-time feedback, elevated access, and a private path forward designed just for you.
VIP spots are extremely limited and will sell out first.
HEY, I'M LAUREN!
The founder of Fashion Founders Academy and Elle & Reid Consulting.
I’ve spent the last 20+ years working in the fashion industry as both a designer and creative behind some of the biggest names in the business including Adidas, Reebok, Juicy Couture, Legends, Fabletics, and more, where I led everything from global product strategy & design to sourcing & development.
I’ve helped brands grow from idea to execution and scale anywhere from to 6 to 9-figure levels. I’ve worked on everything from streetwear & accessories to fast fashion & elevated performance apparel, and I hold design patents from my work in the field.
Through my agency and education platform, I now work with emerging and established founders to build real businesses behind their brands because creativity without structure leads to burnout, confusion, and wasted resources.
The Launchpad Workshop is the exact strategic framework I use with my private consulting clients, many of whom invest thousands to work with me one-on-one.
Now, I’m bringing it to a small group of fashion founders who are ready to move with real clarity, structure, and momentum.
This is the workshop I wish existed when I was starting out, built to give you the direction, strategy, and feedback you need to make confident moves and grow with intention.
I’ve taken courses before, but this was the first time I actually felt like I had a business strategy. Lauren helped me understand exactly what steps to take next for my fashion brand.
____ Heather - Founder of B.D.F.O.
Before working with Lauren, I had a logo and some samples but no real structure. She gave me a roadmap and broke it down in a way that finally made sense
____ S.S.
Fashion Founders broke down what I was missing in my brand foundation
___Morio
GET INSTANT ACCESS TO
THE LAUNCHPAD WORKSHOP
This is where clarity becomes action!
Stop second guessing and start building what a strategic plan.
THERE ARE ONLY 20 SEATS AVAILABLE
This isn’t a course. It’s a high-touch, implementation-focused strategy experience. There are no replays. No recordings. No fluff.
Seats are limited to 20 founders — and they will not be increased.
Once it’s full, it’s full.
If you’re ready to finally build the business behind your brand, this is the room you need to be in.
Join Our FFA Newsletter
Not ready to register yet? No worries! Enter your info below and we'll keep you posted on future events and courses.
